AlUla & Hegra
Hegra is Saudi Arabia's headline attraction and its first UNESCO World Heritage Site (2008): over 100 monumental tombs carved into sandstone outcrops by the Nabataeans, the same civilization behind Petra in Jordan, of which Hegra was the second major city. Visits require a licensed guide through Experience AlUla (you can't wander in independently). The surrounding AlUla region adds Elephant Rock, the record-holding Maraya mirrored concert hall, and a restored Old Town. Best visited October–March; a direct AlUla airport makes it far easier to reach than it was even a few years ago.
Ask anyone who's actually been to both, and a surprising number will tell you Hegra edges out Petra for atmosphere — same Nabataean tomb-carving tradition, similar scale and craftsmanship, and a tiny fraction of the visitors. It's the single best reason most people are adding Saudi Arabia to a bucket list right now.
What is Hegra?
Hegra (also called Mada'in Salih) was the Nabataean kingdom's second city after Petra, flourishing roughly 1st century BCE to 1st century CE as a stop on the incense trade route. More than 100 tombs are carved directly into freestanding sandstone outcrops across the site, many with elaborate facades and inscriptions still legible after two thousand years.
Getting there
AlUla has its own airport (ULH) with a growing number of direct domestic routes from Riyadh and Jeddah, plus some seasonal international connections — check current routes before booking, since the schedule has been expanding year over year. Without a direct flight, it's roughly a 4–5 hour drive from Medina or a longer one from Riyadh.
| What to book | Approx. cost |
|---|---|
| Hegra guided tour (half-day) | $40–75 per person |
| AlUla Old Town walking tour | Often free or low-cost |
| Hot air balloon over AlUla | $150–250 per person |
| Maraya entry (concert/event dependent) | Varies by event |
Book Hegra tours through Experience AlUla's official site a few days ahead in peak season (November–February) — slots for the smaller guided groups sell out, especially around the winter AlUla Moments festival season.
What else is in AlUla
- Elephant Rock (Jabal AlFil) — a naturally sculpted sandstone formation shaped like an elephant, a popular free sunset spot with food trucks and seating nearby.
- Maraya — a Guinness World Record-holding mirrored building, the largest of its kind, that reflects the surrounding desert; it hosts concerts and events rather than being a walk-in museum.
- AlUla Old Town — a restored, walkable mud-brick town abandoned in the 1980s in favor of the modern city nearby, now open for walking tours.
When to visit
October through March is by far the most comfortable window — daytime highs in the 20s°C (70s–80s°F), pleasant for walking around outdoor archaeological sites with very little shade. April–September gets genuinely brutal, regularly exceeding 40°C (104°F); most tour operators still run, just at dawn or dusk.